For the Zenith El Primero Chronomaster Cohiba Edition Zenith claims to have found a partner who matches in style, authenticity and exclusivity
When a watch is Swiss made, it is often seen as a quality stamp, a guarantee for quality. Which is not necessarily true. The label is nothing more than a guarantee that a watch has a movement that is Swiss and its movement is cased up in Switzerland and the manufacturer carries out the final inspection in Switzerland.
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A watch movement is considered Swiss if the movement has been assembled in Switzerland and the movement has been inspected by the manufacturer in Switzerland and the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly. From 1 January 2017, the Swiss law set the minimum at 60 percent.
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Again, it is not a guarantee for quality, it is more a Swiss law to protect watch industry. Just like champagne can only be called champagne if it comes from that area in France.
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Swiss made watches
Frederique Constant unveils a new series dedicated to a classic car: The Frederique Constant Vintage Rally Healey Automatic
From late 2016 on, Swatch add a range of some attractive stainless steel watches to the Sistem51 series with this Swatch Sistem51 Irony
This Christopher Ward C9 DB4 1VEV Limited Edition is an homage to the Aston Martin DB4 GT from the Italian coachbuilder Zagato
The Chopard L.U.C XPS 1860 Limited Edition is a re-issue of the original launched in 1996 to celebrate the first timepiece by the Chopard Manufacture
The Bell & Ross Vintage BR 126 Aeronavale is the chronograph version of the new Aeronavale models, inspired by navy pilots
IndyCar driver Max Chilton and Armin Strom collaborate and that leads to this big Armin Strom Max Chilton Edition Edge Double Barrel
This new Omega Speedmaster CK 2998 Limited Edition is in fact an updated version with the classic model from 1959 as inspiration
The Tissot Quickster NBA Teams Special Editions shows the connection between the Swiss brand and the NBA. Now let’s hope you like basketball
Drive de Cartier is the new series inspired by classic cars. This Cartier Drive de Cartier Flying Tourbillon is the top model