The Audemars Piguet Royal Oak Perpetual Calendar John Mayer is the result of a collaboration with singer/songwriter John Mayer
When a watch is Swiss made, it is often seen as a quality stamp, a guarantee for quality. Which is not necessarily true. The label is nothing more than a guarantee that a watch has a movement that is Swiss and its movement is cased up in Switzerland and the manufacturer carries out the final inspection in Switzerland.
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A watch movement is considered Swiss if the movement has been assembled in Switzerland and the movement has been inspected by the manufacturer in Switzerland and the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly. From 1 January 2017, the Swiss law set the minimum at 60 percent.
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Again, it is not a guarantee for quality, it is more a Swiss law to protect watch industry. Just like champagne can only be called champagne if it comes from that area in France.
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Swiss made watches
The Louis Erard Excellence Petite Seconde Guilloché comes in two new versions, in two sizes and is an addition to the Excellence series
The Hamilton Khaki Aviation Pilot Day-Date 42 mm is the latest addition to the Khaki Aviation Pilot collection. It comes in three color versions
To celebrate the 140th anniversary Edox launches a reissue of their 1970s sports watch with the Edox Sportsman Chronographe Automatic
In partnership with Warner Bros. Pictures, IWC unveils two versions of the IWC Aquatimer Perpetual Calendar Digital Date-Month
The Omega Speedmaster Moonwatch Professional Lacquered White Dial is a new steel Speedmaster with a very white dial
The Eberhard & Co. Extra-Fort Vitré series is extended with three new dial colors in silver-metallic, with or without black sub dials, and light blue
The Frederique Constant Slimline Moonphase Date x seconde/seconde/ shows that high-end watchmaking is still done by hand
One of the few lifestyle brands that makes serious watches launches the Ralph Lauren Safari Chronometer 42 mm, COSC certified
The Tissot PRX Powermatic 80 Damian Lillard Special Edition is dedicated to the American basketball player and rapper Damian Lillard