Baume & Mercier Classima 10274 and 10275

Quick specs Baume & Mercier Classima 10274 and 10275 Price: € 2.950 | approx. $ 3,220 | approx. £ 2,650 (leather strap) € 3.050 | approx. $ 3,330 | approx. £ 2,740 (steel bracelet) Size: 40 mm Reference: M0A10274 (leather strap) | M0A10275 (steel bracelet)

The Baume & Mercier Classima 10274 and 10275 are designed to connect a younger crowd to the brand. The watchmaker now wants to send a generation of young adults to college with their time piece strapped to their wrist. These two new models in the Classima series should do that.

The Baume & Mercier Classima 10274 and 10275 makes us all want to be an 18 year college student again

Connecting with a younger audience is one of the challenges legacy watchmakers face. Baume & Mercier hopes to solve this issue by using their timepieces to mark a defining moment in life: young adults going to college.

And we must say, they have a point here. Imagine you’re about to start your studies. On the verge of adulthood and a new chapter in your life your loved ones mark this moment by giving you a watch like the Baume & Mercier Classima 10274 and 10275. We know for sure we would cherish it throughout our lives.

Enough for the tearjerking. What are the Baume & Mercier Classima 10274 and 10275 about? Inspired by the classic models and updated to meet the taste of modern young men (and women). The watch comes with a dark brown alligator leather strap (10274) or one of polished stainless steel (10275). The 40-millimeter case features scratch-resistant sapphire crystal. It houses a mechanical self-winding movement (SW 200 BV) and the dial is partly open to see the balance wheel.