TW Steel CEO Adesso 2016

Quick specs TW Steel CEO Adesso 2016 Price: starting at € 499 | $ 599 Size: 45 or 48 mm Reference: CE7001 to CE7022

The new TW Steel CEO Adesso 2016 presents itself as the watch for men with a desire for the finer things in life. “Life is good. Those in the know appreciate that, stepping outside the rat race from time-to-time to enjoy the fruits of a bold and successful career.”

Apparently the Dutch watchmakers have a clear view of the men their watch is meant for. So let’s take a closer look and see if the watch is as compelling as the story they are selling…

The TW Steel CEO Adesso 2016 is available with normal date window or big date

The CEO Adesso collection consists of 22 pieces with either a 45-millimetres or 48-millimetres dial. The watch features a chronograph movement and is water-resistant to 10 bar. The timepieces are a modern take on TW Steel’s first design: the Canteen Collection. TW Steel (meaning The Watch in Steel) hit the market in 2005 and is led by the Dutch Cobelens family.

The signature hook and cap have been redesigned for this 2016 CEO Adesso. You now push the hook to stop the chronograph. And the crown cap is a solid screw down crown for easier use. With the design of the watch you can endlessly mix and match. The case comes in steel or rose gold plated steel. Both feature a special designed bezel from high grade 316L steel. There is a version with chronograph and date (at 3 o’clock), and one with chronograph and big date (at 12 o’clock).

For the dial you can go for black, dark blue or sliver white. And the strap comes in a steel bracelet with a butterfly clasp or in medium brown or black leather with a butterfly clasp. It might be the Dutch mercantilism but the TW Steel CEO Adesso is for each his own.