The partnership with Matthew Williams leads to this Audemars Piguet Royal Oak Selfwinding 37 mm x 1017 ALYX 9SM
When a watch is Swiss made, it is often seen as a quality stamp, a guarantee for quality. Which is not necessarily true. The label is nothing more than a guarantee that a watch has a movement that is Swiss and its movement is cased up in Switzerland and the manufacturer carries out the final inspection in Switzerland.
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A watch movement is considered Swiss if the movement has been assembled in Switzerland and the movement has been inspected by the manufacturer in Switzerland and the components of Swiss manufacture account for at least 50 percent of the total value, without taking into account the cost of assembly. From 1 January 2017, the Swiss law set the minimum at 60 percent.
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Again, it is not a guarantee for quality, it is more a Swiss law to protect watch industry. Just like champagne can only be called champagne if it comes from that area in France.
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Swiss made watches
Speake Marin unveils the Speake Marin Ripples Bleu Royal Only Watch which is the brand’s unique contribution for Only Watch 2023
TAG Heuer is quite working on releasing new Monaco’s, like this TAG Heuer Monaco Chronograph Racing Blue Limited Edition
Panerai is releasing this boutique only Panerai Radiomir Officine PAM01385 Limited Edition, with just 300 pieces. Based on a 1935 prototype
The Perrelet Turbine Chrono x Only Watch is the Swiss brand’s contribution for the 10th edition of the Only Watch charity auction
For the 10th biennial charity auction of Only Watch this Girard-Perregaux Neo Constant Escapement Only Watch is a marvelous contribution
The IWC Pilot’s Watch Automatic 41 Black Aces is the newest pilot watch that looks back at earlier collaborations with U.S. Navy squadrons
The Chopard L.U.C Full Strike Blue Sapphire is an extremely blue transformation of the sapphire minute repeater the brand released in 2022
To mark Alpina’s 140th anniversary, the brand introduces the Alpina Heritage Carrée Mechanical 140 Years. Inspired by the 1930s versions
The Hublot Big Bang Tourbillon SR-A by Samuel Ross is a new collaboration between the Swiss brand and designer Samuel Ross