Rolex Perpetual 1908

written by YWH team 28 March 2023
Rolex Perpetual 1908 reference 52508 / 52509

Quick specs Rolex Perpetual 1908
Yellow gold: € 22.000 | CHF 21’000 | $ 22,000
White gold: € 23.300 | CHF 22’200 | $ 23,300
Size: 39 mm
Reference: 52508 (yellow gold) | 52509 (white gold)

With the brand new Rolex Perpetual 1908 the world famous watch brand releases a complete new line of classical dress watches. And it kills the old line of classical dress watches named Cellini, on the market since the 1960s. Compared to the rather bold, mostly sporty and robust Rolex models, the Cellini line looked a bit fragile (although it wasn’t). And presumably wasn’t that successful anymore. Time for a new chapter.

The 1908 hasn’t got the conservative aesthetics of the Cellini. Its design is based on an ‘Oyster Perpetual from 1931’ which isn’t that shocking when it comes to looks. But the new design is an attractive offer for a decent dress watch. The name comes from the year the Rolex brand name was registered as a trademark in Switzerland, Which was three years after Rolex’ founder Hans Wilsdorf left London.

The Rolex Perpetual 1908 comes in yellow gold and white gold

The 1908 comes in two versions for now. In yellow gold or white gold, each with a matt white or matt black dial and matching leather strap. Inside is the Rolex calibre 7140, a high quality movement with a power reserve of 66 hours. The good thing is, you can see the movement through the transparent case back. Which gives you the opportunity to enjoy the Côtes de Genève decoration on it. And you will be able to see the yellow gold oscillating weight winding the watch.

The price, just above 20k, can be justified by the 18 ct gold that is used, and the renewed Rolex quality. Also, the watch comes with a 5 year warranty. Given the fact that all popular Rolex models are very hard to buy, this Rolex Perpetual 1908 could become an instant hit.

Technical data Rolex Perpetual 1908
52508 (yellow gold) | 52509 (white gold)
Rolex calibre 7140 | Automatic | Frequency: 28,800 vph (4 Hz) | Jewels: 38 | Hours, minutes, small (stop) seconds | Oscillating weight in 18 ct yellow gold | COSC certified | Power reserve: 66 hours
Case and Dial:
39 mm | 18 ct yellow or white gold | Thickness: 9.5 mm | Domed and fluted bezel | Sapphire crystal with double anti-reflective coating | Matt white or black dial | Numerals, indexes and hands in 18 ct yellow or white gold | Gold with sapphire screw-down case back | Water Resistance: 5 ATM / 5 bar / 50 meters / 165 feet
Matt brown or black alligator strap with green lining | double folding clasp in 18 ct yellow or white gold
Price Rolex Perpetual 1908:
Yellow gold: € 22.000 | CHF 21’000 | $ 22,000
White gold: € 23.300 | CHF 22’200 | $ 23,300

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