Founded: 1929 | Founding place: La Chaux-de-Fonds, Switzerland | Founded by: Louis Erard and André Perret | Current headquarters: Le Noirmont, Jura, Switzerland | Owned by: Privately held | Official name: Louis Erard SA
The Louis Erard x Alain Silberstein Smile-Day is another collaboration between the Swiss watch brand and French architect and designer